Market research and advisory — helping and guiding innovation and sustainability in IT.
Thanks to our expertise in market research and advisory, you can consolidate your decisions and accelerate their implementation to achieve a sustainable and trustworthy digital landscape that supports business growth and performance. To support this objective, we produce strategic analyses, market research, positioning quadrants, scoring and benchmarking, as well as industry surveys and white papers. Our expertise in the data centre, cloud computing and AI sectors is recognised within the industry.
“AdVaes, a market research and advisory firm specialising in data centers, cloud and AI, ESG strategies, sustainability and digital trust.”
They trust us
corporate | strategy | marketing | sales | CSR | purchase | IT
digital services | data centres | cloud | AI | software
innovation x sustainability x resilience x performance
Use our knowledge as a driver for differentiation and acceleration
What Our Customers Say About Us
Testimonials and ROI
“AdVaes is a loyal partner of Sopra Steria, assisting with assessments relating to responsible digitalisation and recommending strategic directions to take. I appreciate their professionalism, their willingness to listen, their responsiveness and the objectivity of their feedback, as well as the transparency of our discussions, which enable us to move forward constructively towards a better digital world.” Eric-Pierre Dufour, CTO Innovation & Sustainability, Director of Infrastructure Management Sopra Steria.
“Bringing Emmanuelle on board for our IT and cloud market events is a sure-fire success. Today, her expertise and commitment through AdVaes go even further, enabling us to enrich our discussions and fuel our clients’ thinking on key topics such as GreenOps and FinOps.” Lydia Nebout, Principal Field Marketing Manager, BMC Software France.
“AdVaes supported Scaleway in producing our latest annual impact report. I really appreciated their responsiveness, their commitment to truly responsible digital practices, and the high quality of the work delivered within a very tight timeframe. I’m also a big fan of The AdVaes Observer; I regularly find useful information there.” James Martin, Content & Environment Lead, Scaleway.
Get access to strategic data and key recommendations in less than 48 hours.
Use us as your intelligence unit to inform and guide your decisions.
Cut your costs and production times in half or more (advisory, white papers...).
Make the most of your investments with our insights, market knowledge and specialist expertise.
Make the most of our experts’ 30 years of experience and our networks.
Make your go-to-market strategies more robust, and give them confidence and credibility. Your customers, prospects, partners and investors aren’t interested in visionary roadmaps. They demand proof.
Rely on us as a trusted third-party source of credibility.
Leverage our expertise in market intelligence and advisory services, our value proposition and our partners to build and establish your credibility, and to guide and influence final decisions.
Our Strategic and Operational Benefits
Our business intelligence and market research expertise helps you make informed decisions and generate opportunities
Overview
We help you gain perspective, reinforce your decisions with reliable data and analysis, and add value to your actions.
Business Valuation
We support you in carrying out your tasks: sales/marketing, IT/digital, CSR/ESG, purchasing, strategy and top executive.
Digital and IT Expertise
We offer our market-recognised expertise in areas such as cloud computing, AI and data, data centres, software, and more.
Inform your decisions
Support your strategies
Grow your business
Evaluate
Analyse your business environment, understand your strengths and weaknesses, and determine where you stand in relation to the competition. AdVaes helps you carry out a comprehensive assessment and, beyond that, conduct benchmarking to drive progress.
Clarify
Benefit from market research, in-depth analysis, clear reports and relevant insights that provide you with the clarity you need to make informed decisions and successfully carry out your initiatives.
Promote
Educate your customers and prospects, your stakeholders and your staff on current and future challenges. With AdVaes, strengthen shared understanding, rally teams around common goals and showcase your strengths to the market.
Anticipate
Never be caught off guard. Identify market movements, emerging trends and opportunities before they become obvious, ensuring your business stays one step ahead.
Our expertise
Explore our main areas of expertise in response to your strategic and operational needs.
Strategic and Operational
Advisory
Align your operations with your company's strategic vision. Benefit from practical recommendations to optimise your processes and boost your efficiency, measure the environmental footprint of IT solutions that include a cloud dimension.
Strategic Analysis
Market Studies, Barometer
Immerse yourself in the complex world of market trends, competitive dynamics and opportunities. We provide in-depth analysis and market research to guide you.
Roadmap, CSR Report, Strategic Data
Value your practices and results. We can help you build your marketing and/or ESG roadmaps and draw up voluntary, transparent sustainability reports for your stakeholders, backed up by objective data.
Information Service
Database, Monitoring
Stay up-to-date by accessing data on crucial indicators. Analyse, track, and compare digital, cloud and data ecosystem providers. Benefit from a continuous market and regulatory intelligence monitoring.
Positioning Matrix
Company Profile
Determine your position and identify your strengths comparing to best-in-class. Our matrices and benchmarks compare the ESG approaches of digital service and IT providers based on their competitive differentiators.
Critical Review
Maturity Assessment
Assess your ESG maturity, give visibility to your commitments and value your progress. Our critical reviews and diagnostics help you to strengthen your position and engage your stakeholders.
Subscribe to our feeds to stay one step ahead.
Key Data
Our team and experts
Experts at your service for a more sustainable digital future.
Emmanuelle Olivié-Paul
Strategy | Foresight
Benchmark
Cloud Computing & ESG/CSR
Xavier Poisson Gouyou Beauchamps
Cloud – AI – Trust
Sustainability
Full Stack Developer
Development | Micro-Services
Cloud Operations | Data & AI
Adeline Agut
Sustainable Innovation | CSR/CSR Strategy
Risk Analysis & Reporting
France Titin-Snaider
CSR Expert - SME
Transition & Support
Our commitments and contributions
AdVaes contributes to various initiatives on responsible digital technology, digital trust and AI governance, led by recognised industry bodies: EuroCloud France’s Commission on Eco-Responsible Cloud Computing and Working Group on Digital Sovereignty, Numeum’s Digital and Environment Committee, organising round-table discussions at the Digital Sovereignty Fair, and partnerships with the France AI Hub and Tech Show Paris in connection with the Cloud Expo, Data Centre World and Data & AI Leaders Summit trade fairs. The company also contributes to the EU Score Technical Committee.
AdVaes is also a signatory to the Planet Tech’Care manifesto, supports the initiatives of Femmes@Numérique and is a shareholder in the mission-driven company Time for The Planet.
Emmanuelle Olivié-Paul, Chair and Founder of AdVaes, sits on the boards of Cap Digital, EuroCloud France and the Green IT Alliance (AGIT France).
Sponsorship
AdVaes is supporting athlete Maxime Pauty, gold medallist in men's team foil at the Tokyo 2020 Olympic Games and bronze medallist at the Paris 2024 Olympic Games.
Fencing is a sport that doesn't get much media coverage, and digital has enabled Maxime to broaden his horizons and pass on the values he holds dear.
In a video interview with AdVaes, Maxime talks about three of them:
1 - Commitment;
2 - Respect;
3 - Ethics.
He also talks about being aware of the impact of digital technology and trying to make good use of it in his practice.
A big thank you to Maxime for his testimonial and his commitment!
Our support
Let's Catch Carbon is working to respond to the climate emergency by promoting agricultural transformation through agroforestry in rural coffee-growing regions of the subtropical belt. It works in close collaboration with local populations, in particular women, where they have access to basic services, can undertake, emancipate and ensure their well-being, that of their family and their community, while preserving the planet.
➜ Why? The association supports projects that make sense for AdVaes: agroforestry, support for women and their families, education, health... and because we also love coffee and forests (it has to be said). The association's 1st objective: to transform 100,000 hectares of coffee plantations into agroforestry to capture 1,500,000 tonnes of carbon in 5 years.
➜ How? AdVaes has undertaken to pay the association 50 euros per company sponsoring the 2024 edition of the "Barometer of Eco-responsible Digital Providers", i.e. approximately 5% of the amount of each sponsorship.
➜ When? Donations were allocated to the association's 2025 actions.
AdVaes co-organised a dinner and discussion event focusing on offshore IT service centres, their contribution to optimising IT departments’ performance, and their integration of AI as a driver for their operations and clients. The feedback has been excellent: “I appreciated how approachable the speakers were and the interactive nature of the event.” “Lots of examples and practical insights… I felt as though I was part of the adventure.”
New AdVaes Insider with Intelcia Tech and SFR: a resounding success!
The market for corporate CSR tools is stalling, an article in L'AGEFI on the findings of the 2026 edition of the AdVaes benchmark study.
L'AGEFI quotes AdVaes
Emmanuelle Olivié-Paul, President of AdVaes, was re-elected to the Board of Directors of Cap Digital at the General Meeting on 11 June 2026.
Election to the Board of Directors of Cap Digital
AdVaes has been selected to join the EU Score oversight committee.
EU Score oversight committee
Emmanuelle Olivié-Paul, President of AdVaes, was re-elected to the Board of Directors of EuroCloud France at the General Meeting on 9 December 2025.
Election to the Board of Directors of EuroCloud France
As part of a special edition of Dossiers BFM Business, the programme broadcast on 4 October 2025 focused on the cloud, its challenges and contributions in terms of innovation, sovereignty and the environment. Emmanuelle Olivié-Paul, President and Founder of AdVaes, alongside Julien Sicart, Director of Digital Services at Orange Business, answered Frédéric Simottel's questions on the environmental aspect.
BFM Business interview with Orange Business
“AdVaes is a loyal partner of Sopra Steria in helping with calculations concerning sustainable IT and in recommending strategic directions to be taken. I appreciate the professionalism, the attentiveness, the responsiveness and objectivity of the feedback, the transparency of our exchanges, which allow us to move forward constructively for a better digital world.”
Eric-Pierre Dufour, CTO Innovation & Sustainability, Director of Infrastructure Management Sopra Steria
🌟 Customer Testimonial - Sopra Steria 🌟
“AdVaes supported DENV-R to refine its strategic positioning, and we fully appreciated their expertise in analysing cloud markets and ESG/CSR approaches.”
Vincent Le Breton, Co-founder and CEO, DENV-R
🌟 Customer Testimonial - DENV-R 🌟
“AdVaes regularly supports Data4 in the creation of materials on the theme of sustainable IT. What makes the difference? Their knowledge of the IT market, of the associated CSR issues and their ability to explain them in an educational way to a wide range of audiences, both experts and neophytes.”
Youmna Malak, Group Marketing & Communication Director, Data4 Group
🌟 Customer Testimonial - Data4 Group 🌟
“AdVaes supported Scaleway in creating our latest annual impact report. I really appreciated their great responsiveness, their commitment to true sustainable IT, and the high quality of work provided in a very short time. I'm also a fan of The AdVaes Observer. I regularly find useful information.”
James Martin, Content & Environment Lead, Scaleway
🌟 Customer Testimonial - Scaleway 🌟
“CIOs face the challenge of choosing ESG reporting solutions, a new tribune in CIO France by Emmanuelle Olivié-Paul.”
CIO France Tribune on CIOs and ESG reporting
“A huge thank you to the AdVaes team for their Sustainable IT Barometer. Our collaboration not only prompted Cycloid to think deeply about our environmental impact, but it also paved the way for concrete actions that are simple to implement today. Together, we are committed to a more responsible and sustainable IT.”
Benjamin Brial, Founder, Cycloid | Céline Stenson, Marketing Lead, Cycloid
🌟 Customer Testimonial - Cycloid 🌟
“Calling on Emmanuelle on our events related to the IT and cloud market is a safe bet. Today, his expertise and his commitment to AdVaes go further and also allow us to enrich exchanges and feed the thoughts of our customers around key topics such as GreenOps and FinOps.”
Lydia Nebout, Principal Field Marketing Manager, BMC Software France
🌟 Customer Testimonial - BMC Software 🌟
“Congratulations to Abderrahman Khlaifa who successfully completed the online course “Extra-Financial Reporting and CSR Strategy” authorized by ESSEC Business School.”
Certification AdVaes
Want to know more?
Our team of experts will be happy to answer any questions you may have.