Boost your business with digital innovations and sustainable IT.
We help Tech companies, IT and CSR departments to develop their strategy, make informed decisions and promote their actions and investments by taking advantage of cloud and AI innovations as well as IT sustainability.
The genesis of AdVaes
We exist to help organisations act responsibly and sustainably on IT innovation issues. We are at the crossroads of IT innovation and CSR/ESG strategies for more sustainable technology. We have recognised expertise in cloud services, data centres, software and applications, as well as issues relating to data and AI.
Our mission is to support executives, their managers and their employees in understanding key trends and strategic issues at the intersection of innovation, sustainability and resilience, according to four operational axes based on their maturity and progress: insight and anticipation, assessment and roadmap, critical review and evaluation of actions, support for business development and company's performance.
AdVaes was founded in July 2020 by Emmanuelle Olivié-Paul, previously Associate Director of Markess (now Exaegis Research), a market analysis firm specialising in the digital industry, and a member of the CoDir of Exaegis, a company specialising in the development, adoption and financing of the digital sector. A former top-level athlete, Emmanuelle has over 30 years' experience in the digital sector as well as in industry (Schlumberger, CNES, Landis+Gyr).
For several years she has been following issues of environmental sustainability, fairness, ethics and trust in digital uses, and more specifically the strategies, practices and actions of service providers in the sector in terms of CSR and ESG criteria.
Our expertise combines strategies
business x innovation x sustainability
Business Strategies
We provide support through general management consulting and operational team coaching assignments: defining vision and objectives, analysing business portfolios, competitive analysis and positioning (SWOT), assessing non-financial risks and opportunities prior to divestitures and acquisitions, benchmarking, market segmentation, ideation workshops, internal brainstorming sessions, customer advisory board facilitation, product/service roadmaps, sales team and marketing operations support (visibility, thought leadership, lead generation, etc.).
Business Strategy
Marketing Strategy
Innovations
We have recognised expertise in the fields of data centres, cloud computing, data and AI. Our knowledge of ecosystems and related markets, our strategic monitoring, and our involvement in working groups addressing these issues enable us to anticipate trends, identify barriers and drivers to adoption, map the players involved, assess the size and evolution of markets, conduct opportunity studies, and deliver recommendations and strategic guidance..
Cloud & AI Innovations
Digital Innovations
ESG | Sustainability
We cover the three pillars of ESG (Environmental, Social, and Governance) specific to digital technology: energy and water issues, carbon footprint and GHG emissions, waste and the circular economy, IT for Green, inclusion (women, people with disabilities, people distant from the job market), equity (recruitment, treatment, salary, etc.), software and service production, explainability of algorithms and AI, data protection, business continuity and recovery, regulatory compliance, cybersecurity and risks, sovereignty.
Environmental Sustainability
Social Sustainability
Trusted & Cyber Sustainability
What makes us unique
In line with our founding principles, we uphold fundamental values and advocate a model that respects our customers, partners and employees.
Values
‣ Ethics and humanity
‣ Commitment and conviction
‣ Objectivity
‣ Excellence
Business Model
‣ Customer focus and proximity
‣ Services tailored to customer needs
‣ Collaboration with a network of experts
‣ Data analysis tools
(exploration, AI/ML, visualisation)
Difference
‣ Dual culture: analysis and consultancy
‣ Informed vision and ability to stand back
‣ Understanding of complex markets
‣ Ability to explain and raise awareness
Our commitments and contributions
AdVaes contributes to various workshops on sustainable IT run by recognised French industry bodies (Sustainable Cloud Commission, Digital and Environment Committee, measuring the environmental impact of digital services, etc.).
AdVaes is also a signatory of the Planet Tech'Care manifesto, supports the actions of Femmes@Numérique and is a shareholder in Time for The Planet.
Emmanuelle Olivié-Paul, Chairman and Founder of AdVaes, is a member of the boards of Cap Digital, EuroCloud France and l'Alliance Green IT (AGIT France), as well as previously Boavizta.
Sponsorship
AdVaes is supporting athlete Maxime Pauty, gold medallist in men's team foil at the Tokyo 2020 Olympic Games and bronze medallist at the Paris 2024 Olympic Games.
Fencing is a sport that doesn't get much media coverage, and digital has enabled Maxime to broaden his horizons and pass on the values he holds dear.
In a video interview with AdVaes, Maxime talks about three of them:
1 - Commitment;
2 - Respect;
3 - Ethics.
He also talks about being aware of the impact of digital technology and trying to make good use of it in his practice.
A big thank you to Maxime for his testimonial and his commitment!
Our support
Let's Catch Carbon is working to respond to the climate emergency by promoting agricultural transformation through agroforestry in rural coffee-growing regions of the subtropical belt. It works in close collaboration with local populations, in particular women, where they have access to basic services, can undertake, emancipate and ensure their well-being, that of their family and their community, while preserving the planet.
➜ Why? The association supports projects that make sense for AdVaes: agroforestry, support for women and their families, education, health... and because we also love coffee and forests (it has to be said). The association's 1st objective: to transform 100,000 hectares of coffee plantations into agroforestry to capture 1,500,000 tonnes of carbon in 5 years.
➜ How? AdVaes has undertaken to pay the association 50 euros per company sponsoring the 2024 edition of the "Barometer of Eco-responsible Digital Providers", i.e. approximately 5% of the amount of each sponsorship.
➜ When? Donations were allocated to the association's 2025 actions.
Key Data
Our team and experts
Experts at your service for a more sustainable digital future.
Emmanuelle Olivié-Paul
Strategy | Foresight
Benchmark
Cloud Computing & ESG/CSR
Xavier Poisson Gouyou Beauchamps
Cloud – AI – Trust
Sustainability
Full Stack Developer
Development | Micro-Services
Cloud Operations | Data & AI
Adeline Agut
Sustainable Innovation | CSR/CSR Strategy
Risk Analysis & Reporting
France Titin-Snaider
CSR Expert - SME
Transition & Support